The funny thing about e-commerce and selling online is that it looks fairly simple at a glance. Build a store, put some products in it - done! The sales are going to pour in, and in a couple weeks you’re rolling in cash. Right?
‘Fraid not. It’s usually around this time that you discover that the store design was just the tip of the iceberg, and your “little business that could” has unwittingly morphed into a behemoth of a project. It’s a little daunting. Where do you start, how much should you spend on marketing, and how on earth do you drive traffic?
Well, there are several things you need to come to grips with, first and foremost, flinging money around will do you no favours -as a start-up you don’t want to waste your money on efforts that aren’t going to give you the most bang for your buck. Secondly, the very, very, first thing you need to do is make sure your sales process is airtight. After all, what good does it do to attract a bunch of visitors to your site if no one buys anything?
Optimize your sales process with these simple tips:
- Perfect your sales copy: Grab visitors’ attention with compelling headlines and then entice them to buy by indentifying with their needs and explaining how your products can meet those needs. Don’t forget your “close” with a call to action that drives your visitors to make a purchase.
- Collect Customer Recommendations: Ask satisfied customers to offer testimonials. Positive feedback adds creditability to your site, and if you’re just starting out in the world of e-Commerce (read: haven’t had a chance to make a name for yourself), this is invaluable.
- Make it easy for people to buy: Give people more than one payment option (multiple credit cards, PayPal, etc.) and keep your navigation simple so they can get to the checkout easily. Plus, consider including your business number somewhere on your site, so people can call if they have questions.
Good luck & happy selling!
References:
http://www.entrepreneur.com/websmarts/article196480.html
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