While many small business owners understand the importance and necessity of favorable rankings in the major, search engine optimization (SEO) is still a mystery to most of them. Not sure what it takes to get your website ranking well in the search engines? Here are 7 simple yet powerful tips to help jumpstart your SEO efforts.
Add More Unique Content – In the world of SEO, content is king, especially well-written, coherent content. The major search engines are partial to cogent content so add more unique content sprinkled with relevant keywords to your website.
Don’t Neglect Page Titles – The page title appears at the top of each webpage in your browser. Since the search engines also heavily weight page titles, it’s important you use relevant keywords instead of simply putting the name of your company.
There are No Guarantees in SEO – Steer clear of any SEO companies that guarantee top rankings, make grand promises, or say they will submit your website to thousands of search engines. Not only are there only a few major search engines (they’re the only ones that really matter), no company can guarantee top-place rankings and if they do, it should be a major red flag to prospective customers.
Be Patient – Effective SEO takes time and isn’t about instant gratification. In fact, it can take months to see the results you want, especially if you are small and just starting to build an online presence.
Implement Web Analytics – A web analytics program allows you to track your website’s traffic, including how many visitors you get in a specific timeframe and how these visitors are finding your website (e.g. from searching a specific keyword in the search engines). Subsequently, it can also help you determine which SEO efforts are yielding the most traffic and pinpoint areas that need improvement.
Do Keyword Research – Which keywords and phrases relevant to your website are being searched the most? For example, if your site sells toys, trying to rank on “toys” may not be feasible but targeting more niche, tail terms such as “toddler games” can help your website rank and yield more traffic.
SEO Software – Since most small businesses don’t have the funds to outsource their Internet marketing to SEO firms, SEO software is an affordable, viable option that makes SEO for beginners easy to understand and perform in-house.
Guest Blog provided by: Lotus Jump
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