If you’re planning to build an online store, one of the things you should consider is gaining visibility in the social media scene. We’ve written articles on how to optimize your online store for search engines before. You can find that here: http://blog.shopster.com/shoptalk/search-engine-optimization/
Now, you can get more referral visitors to your free webstore on Shopster by creating links on social media networks. Here are some sites to explore for this purpose:
The market that uses social networks is usually composed of the younger age group and are very internet savvy. As such, they are prone to shopping online (read: jumping from one online store to another to look for the best deal) and may even have limited purchasing power.
By any means, social networking is a good tactic for online stores, but nothing beats creating real relationships with your potential buyers. As a tip, work on your social media presence to be visible to the market you would otherwise have difficultly reaching. More importantly, established that you are a reliable seller with good products. With this, people will naturally become loyal to your brand and leveraging on the relationship on the web becomes all that much easier.
Now, you can get more referral visitors to your free webstore on Shopster by creating links on social media networks. Here are some sites to explore for this purpose:
- Social bookmarks – Digg, del.icio.us, Reddit and Newsvine are just some examples of social bookmarking sites. These became popular because they let you access your bookmarks online even from a different computer. Even more so because they let you share links with a network of people. So, for those with new online stores, it’s a good idea to set up a social bookmarking profile, add up your friends and join groups, then market your website through that.
- Social networks – Facebook, MySpace, Hi5, Orkut and Multiply are examples of networks where you can connect with your friends. Among these, Facebook is the most popular and the easiest to use for social media optimization of your online store. You can create dedicated pages, upload product photos and get a a fan base for your store with the available tools.
- Microblogging platforms – Twitter, Tumblr and Plurk are places that allow you to post short updates called microblogs. While the 140 character limit may not seem much, it can do wonders for quick updates and creating links to your free webstore. Add up your friends and business contacts and keep them updated with what’s new via Twitter. You can also use this for posting special promos.
- Photo and Video Sharing Sites - Sites that let you share photos and videos are another way to get the word out about your online store. Create a screencast explaining how your online store works and upload it in YouTube, Vimeo and other video sharing sites. You can also ask your clients for video testimonials and share this with the world. For photo sharing sites like Picasa and Flickr, you can feature some of your products there.
The market that uses social networks is usually composed of the younger age group and are very internet savvy. As such, they are prone to shopping online (read: jumping from one online store to another to look for the best deal) and may even have limited purchasing power.
By any means, social networking is a good tactic for online stores, but nothing beats creating real relationships with your potential buyers. As a tip, work on your social media presence to be visible to the market you would otherwise have difficultly reaching. More importantly, established that you are a reliable seller with good products. With this, people will naturally become loyal to your brand and leveraging on the relationship on the web becomes all that much easier.
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