Facebook is one of today’s most popular social media networks. It is estimated to have 150 million members all over the world. Business owners – particularly those in retail or in other B2C businesses – should take advantage of the traffic Facebook can drive to your online store.
Here are some tips and tricks for using Facebook to help you sell online better:
- Create a Fan Page for your store and notify your market of the most current news about your brand or the latest products to sell online.
- Create an application that will pique interest and will most likely spread through the network. Simple quizzes work best for this purpose. Don’t forget to link back to your site in different parts of your application (such as the application fan page, the application description and even in the quiz results).
- Share links to your latest articles, upload photos and videos about your company in your Page or on your personal wall. This creates one-way links for your articles, at the same time it spreads the word about your latest news.
- Use notes to create short, blog-like articles your audience can easily access right on Facebook. This is for the percentage of Facebook users that are afraid of clicking on links because it disrupts their surfing. Keep them in Facebook but let know what’s going on with your free online store by writing a note about it and tagging some of your most loyal customers.
- Post special discounts and promos for your Facebook fans. This way, they are reminded why they became a fan of your page in the first place.
- Cross-pollinate the traffic between your online stores and Facebook. Use Facebook Connect to add social networking widgets to your website.
- Try Facebook ads, but make sure you are targeting the right audience. This can bring in a lot of traffic but you need to be mindful of the quality of traffic you are getting. Refine your targets and write a good ad copy. Continuously check on your conversions and the ROI for the ad spend.
- Aside from Fan Pages, you can also start Groups and Networks. You can do this for products to sell online, your brand or your business.
- If you’re hosting or sponsoring any events (such as conferences, pizza and beer night or webinars), set a Facebook event for it and invite your contacts.
Today, Facebook has become a crucial tool for business. Aside from its potential to bring in a substantial amount of traffic to your online store, Facebook can also help you keep track of what your customers are saying about your brand. You’d be surprised at how open and straightforward they can be at communicating exactly how they feel about your services via this channel. With that, Facebook helps improve customer interaction and can help you steer customer satisfaction in the right direction.
ok can also help you keep track of what your customers are saying about your brand. You’d be surprised at how open and straightforward they can be at communicating exactly how they feel about your services via this channel. Wit
Posted by: one dollar belts | September 26, 2010 at 01:43 AM