It’s been a while since our blog has focused specifically on eBay and selling products through their online marketplace. That being said, I thought today would be as good a day as any to give our readers a quick refresher and run over some of the best practices for using eBay to sell online.
Whether you’re just starting your eBusiness and are new to using dropshippers to sell on eBay, or you’re an old hand at selling online; test out the following tips and watch your sales sky-rocket!
Research
Before you list a product, confirm what other products have sold for. Search completed listings and Terapeak for pricing and other eBay info to increase your sales success.
Pricing
Spend some time learning pricing strategies. The bottom line with pricing is that you need to create buzz around your listing. You need to price the item low enough to get people excited about what you’re selling, but high enough that you’re not undercutting your profits. Looking at completed auctions (and Terapeak) for historical pricing data prior to setting your opening bid is a savvy way to figure out your starting bid price.
Selling Formats
eBay has many different selling formats. Fixed price listings, auction style, etc. Learn about them, learn the pro’s and cons of each and then make a decision call about which format works best for your niche. If in doubt, experiment and see what works best for you.
Merchandise your item
When building your listing make sure that you’ve created an eye-catching title, have an effective and well-written product description and a clear photo of your product. Put yourself in a buyer’s shoes- buyers click and purchase items that grab their attention, so it’s important to spend the time and showcase your product to the best of your abilities!
Customer Service
The key to having a successful eBay business is customer service. Make yourself available to answer customer questions and queries. Good customer service will help you close sales and encourage repeat business. Don’t forget to ask for feedback either. Learn how you can better service your customers next time around – they’ll appreciate the thought and be more likely to buy again from you.
References:
eBay - http://pages.ebay.ca/sellercentral/bestpractices.html
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