When it comes to selling on eBay, you can control most factors that would result in the success of your auction item – the price, the start bid, the date it ends. However, there is one thing that you should be mindful of, even if it is not entirely under your control. In eBay, your reputation matters. And it can make or break your success as an online seller.
Feedback represents who you are as a seller/buyer in eBay. It shows if you are trustworthy. These are made up of comments and ratings left by other members you’ve bought items from or you’ve sold items to.
Feedback Profile and Feedback Score
Active email members develop a Feedback Profile over tie. Part of this is the Feedback Score, it’s the number in parenthesis next to your user ID and it appears on top of your Feedback Profile.
Buyers can leave 3 kinds of feedback: positive, negative and neutral. This is on top of a short comment. Sellers, on the other hand, can only leave a positive rating with a short comment. These are the basis for the Feedback Score. A positive rating is equivalent to +1, no points for neutral and -1 for negative ratings. Feedback is encouraged per sale, so those with multiple purchases can rate a seller several times.
| Positives |
| Positives + Negatives |
The Feedback Score is calculated based on the total number of positive and negative ratings for transactions over the last 12 months.
For ratings from the same buyer (as in the case of multiple purchases above), the impact of the score is affected by the rating for the week.
So for sales that occurred in the same week with the same buyer:
- If more negatives than positives from the same buyer in the same week, the feedback score is lowered by one point.
- If more positives than negatives from the same buyer in the same week, the feedback score is raised by one point.
- If it’s the same number of positives and negatives from the same buyer in the same week, then the Feedback score is not affected.
Other Detailed Seller Rating
In addition to the general rating, buyers can also leave Detailed Seller Ratings (DSR). These are anonymous and cannot be traced back to the buyer who left it. Buyers are given up to 60 days after the transaction to leave their ratings.
One star is the lowest rating for the DSR, while five stars is the highest. These do not count towards the overall Feedback Score, but can help you see the bigger picture in terms of performance. Sellers can be rated against four major items: item description, communication, shipping, shipping and handling charges.
In closing, there are several things you can do to improve your Feedback score. Start by being open and honest with your buyers; create accurate product descriptions, tell them what your policies are, respond in a timely manner for both inquiries and in delivery of the product.
Also, it is always good practice for eBay sellers to leave feedback for their buyers. It shows appreciation and can encourage customer loyalty.
Also, it is always good practice for eBay sellers to leave feedback for their buyers. It shows appreciation and can encourage customer loyalty.
Posted by: hollister uk | July 25, 2010 at 07:05 AM