How to Use Squidoo to Increase Your Sales

Squidoo is one of the more known social sites that isn’t fully utilized by online retailers to increase their sales. Founded by Seth Godin in 2005, it’s a free way to share content online.  It mixes all the great features you’ll find in other social media sites. Squidoo allows you to share links to target popularity, you can add in a network of people based on what they know, you can share your pictures, videos and blogs. Quality content rules.

There are several ways you can promote your store or your products in Squidoo. First, you need to create a page called a “lens”.  Your first lens can talk about your online store, your core business proposition, the kind of items you sell and the history of your store. You can create another lens where you discuss specific products and how to use it. The key is to make your lenses relevant to other users.

Squidoo, by itself, is a great way to make incremental revenue. If you love to write about what you sell, then you can make money from it. Lenses are designed to be monetized. Moreover, Squidoo shares it’s monthly revenue between all members.

The good thing about Squidoo is that it has a high Google PR and is easily indexed by search engines. So traffic should come easy. Nonetheless, you should also put in a bit of effort to make your lenses more popular by creating links to it.

Squidoo is  a dynamic way to market your own online website and is good practice for basic SEO and online marketing. Create a lens on Squidoo, market your online store on your lens, deliver traffic to your lens. As you build traffic for your lens, you are earning money and advertising your online store.  But don’t forget the value of good, relevant content. Make sure you use Squidoo as a way to communicate something important about your product instead of using it for blatant advertising.