Today’s web users appreciate customer-generated content such
as reviews. It adds to your website’s crawlable content and makes your online
store seem more reliable. It helps potential customers understand the value you
bring to the market and it helps them shop more confidently in your online
store.
Some say, it is even as important as product descriptions . Customer reviews take out the guessing game from online shopping. With it, your customers don’t need to ask if the product would look as good as it does in the manufacturer-provided photo.
We’d like to share with you some ways to encourage your customers to leave reviews for your store:
- Be yourself and be good at being yourself – To attract customer reviews, there really is nothing special you need to do. Good customer service will make people want to come back and say good things about your company.
- Ask for feedback post-sales – Send a short, quick email asking for your client’s opinion on the product they bought. If you have access to a survey tool, it would be best to have them fill out one that already has the star ratings they can click on and an open field for comments. The star ratings type email can help you standardize and measure your results.
- Start a contest or give them rewards to participate – Incenting people to give feedback will increase your response rate.
- Send out samples or other freebies – When customers get a free sample, they won’t be so adverse to writing a quick review about it as a show of thanks.
- Have a customer appreciation day – Get your best customers together and talk about your products, give out samples, write reviews, and give out prizes. It can work well with several product types. People are always happy to attend free parties.
Happy selling!
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