In eBay, your credibility has as much weight on your potential sales as the product itself. There are many factors that can affect your credibility. From your product descriptions to your responsiveness, customers will find a way to gauge your credibility.
Here are some tips on what you can focus on to build a credible eBay seller profile:
- Feedback – eBay offers a great feedback system that the buyers heavily rely. Customers use this to tell in advance if they should even purchase from you. Be quick to give feedback to good buyers and provide great customer service and you’ll soon see an increase in your feedback score.
- Be responsive to inquiries – First and foremost, give your potential clients a way to reach you. Provide an active email address or enable the communication function in eBay. When you do get inquiries, treat each customer fairly and answer questions honestly and promptly. Whether they end up buying from your or not, you’ve already established a good start.
- Offer reliable descriptions of your product – Managing customer expectations begins with a truthful description of the state of your product. Aside from that, you should also include good quality photos of your product in different angles.
- Respond to sales in a timely manner - Once a winner emerges from the auction or you’ve made a straight out sale, start processing the order right away. A winning bid is tantamount to a contract that both the buyer and the seller are expected to honor. As the seller, reneging on the agreement may lead to a bad buyer experience which may result in a negative feedback.
- Promptly ship the purchased product - Ensure that you follow whatever you state on your shipping policy. Communicate the expected time of arrival of the product and give your buyer access to the tracking system (if available). If you foresee any reason for delay, let your buyer know about it as early as possible.
- Offer Money Back Guarantee – If you really want
your customers to trust you, let them feel comfortable about buying from you. A
money-back guarantee shows your buyer that your are confident about the quality
of the product you are selling.
Building credibility really boils down to customer service. The better you are at consistently serving your customers at all touchpoints, the better your chances of having a good credibility among your buyers.
Happy selling!
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