Nike’s Swoosh. The Golden Arches of McDonald’s. The Apple of
Macintosh. The world’s most memorable logos are recognizable anywhere. Time has no hold over them. They evoke strong
emotions towards a brand. That is the power of a logo.
A logo is a representation of a company’s brand. It should speak to what a company does and it should be simple, yet sophisticated. When creating your logo, think of how you can achieve the following:
- Make it easy to understand. There is no need to be cryptic or to make them think. Keeping it simple and unique will make it stand the test of time.
- Associate it with your business. One look at your logo and your customer should be able to identify it with what you’re offering.
- Easy to reproduce. Be it in the web or on print, your logo should translate well in various types of media. You will be using it both online and offline after all.
- Scalability. Connected to associating it with your business, think about how your logo will grow with your brand and your product lines. If you add other services in the future, is your logo flexible enough to be able to cover those new offerings.
- Timelessness. Do go for what’s cool today, gone tomorrow. Steer away from groovy fonts and psychedelic icons. Keep to a business theme. If it calls for it, add playfulness with colors. Being too out-of-the-box may make your chosen logo today look outdated in ten years.
A logo is no trivial thing. Large corporations actually spend millions to come up with a power logo that the public will love. But if you’re starting out in online retail, you don’t need to spend that much on it. Do consider that what you spend will have its ROI in terms of reach. Your logo should be used in your signage, your business cards, your brochures, stationery, directory listings and more. In your online store, your logo should be place on the top-most part of your website. It should be clickable and should lead back to the homepage for good usability. The interaction your website visitors will have with your logo will be numerous and they will remember it for that reason alone.
As a last tip on logos, have it professionally designed to make sure it is unique and that it makes the impact you want on your intended audience.
Shopster is offering a discount coupon on logo design services.
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