Why You Should Get a Custom Domain Name

Every Shopster retail account comes with a free online store under the secure2cart subdomain. One of the first decisions you need to make as a new online retailer is if you should get a custom domain name for your website.

A domain name is the address of your website. There are several types available: .com represents companies, .net for networks, .org for organizations and more. There’s also the ccTLD or the Country Code top level domain. These are .de, .cn, .us,.ph and other codes that represent countries.

You can purchase these from any registrar, but rates among them do vary. A .com domain is usually priced between $5 to $15, while a .info domain ranges from $0.99 to $3

The main advantage of having a custom domain is branding. Here are some other benefits you can get from a custom domain:

• It looks and sounds more professional.
• There’s no disconnect between the name of the store and your web address.
• It increases name / brand recognition.
• It’s easier to remember a short, custom domain name that speaks to your product.
• Your link building efforts do not go to waste.
• You have full ownership of your name and can take it with you if you want to create a self-hosted retail site.

When choosing a domain name, the shorter the better. The key here is for people to remember it and be able to find your website easily. Avoid words that are prone to misspellings or that are difficult to pronounce. Just imagine some of the catchiest brands out there: Google, Yahoo, Go Daddy and more.  Single-word domains are hard to come-by  nowadays so a little creativity is in order. You can use dash (-) to separate two words,  but it may become confusing to your searchers.

Happy selling!

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