If you plan on selling in eBay, one of the most important
things to work on is your auction title. This goes next to your gallery image
and is the first thing a potential customer sees when searching for items on
eBay.
Those with popular eBay stores have less of a problem than those listing individual items, mainly because impressions for those without a store are driven by eBay’s search function. So, choose your words wisely. eBay only allows 55 characters for your title.
Include important listing details such as model, color,
year, size, new or used, brand name and more. In other words, be specific about
the product you are listing. Don’t waste your characters on non-essential words
(like “Cute”, “wow” or “super rare”)
- Make sure you spell any proper nouns in the title correctly. If you want to expand your search impressions to misspellings, you can insert those in your listing’s description. But stick with correct spellings on the title.
- You may use capital letters, but do it sparingly. Over-capitalizing all words in your description is just plain annoying. If you must, stick to rendering in all caps a maximum of two words in your auction title.
- In the same grain as that of capital letters, avoid goofy characters that represent letters or abbreviating words with inappropriate characters (for instance: “Must C” or “!!!!”)
- Learn from your competition. Do a search of products similar to the ones you plan on listing. Find out how they use their titles.
- Use descriptive related to your product, and not just the brand name. For instance, if you are selling antiques, it would be a good idea to include words like “vintage” or even “old”
- Keep it simple, use words that are familiar to everyone. Your eBay listing is also displayed in other countries as international listings if there are no items available in the local eBay versions. So consider non-English speakers when you create your auction title.
- Consider highlighting options for items that have high value and can make you more money in terms of profit. eBay offers options for boldfacing your title or adding a subtitle.
- If you have more room to spare on your title, try adding alternate names for the item (ie for a pouch, you can add the word bag or beltbag)
- It helps to learn eBay lingo. Got one or two characters left, how about adding “NWT” for new clothes, it means “New with Tags” and often pertains to apparel with tags from the manufacturer still affixed to the item.
As a last tip, anytime you feel like you’re on the overdoing-it-mode, pause and think. Put yourself in the shoes of your buyer and ask what you would type in that search box to find your item.
Happy eBay Selling!
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