Usability Tips to Increase Your eBay Sales

We’ve talked about it before. EBay is an excellent source of income for online sellers. In our previous posts, we’ve talked about customer service as well as retaining a good reputation. Today, let’s discuss usability. This is shows how easy it is for people to use your website/shop to achieve the desired result (ie make a purchase).

Here are some tips you can follow to ensure your guest enjoys the buying experience from your eBay store and experiences the least amount of friction:

• Offer different forms of payments. First and foremost, get a PayPal account. This is the easiest way to get your payments from buyers. It allows them to use their PayPal account directly or to pay via a credit card. You also need to think about accepting other payment forms such as personal cheques or postal orders.
• Create an brand for your eBay store. If you are keeping another online store with a unique domain name, it would be best to align these two. In the future, you should be able to freely refer customers on your online store to your eBay shop and vice versa.
• Translate your brand even in offline materials. Print your online store and eBay store URLs in your business card. Use it as a label when you are shipping out items that have been bought. It makes the buying experience seamless between offline and online.
• Include all the details in your listing. Aside from a good product description, be specific with what you are selling. Indicate important information such as year, model, make, materials, color, size, weight and more. If you have policies that you follow for the shipping/handling of a particular product line, then include these as well.
• Use eBay’s Picture Manager or host your own photos. This will entail cost, but do remember that pictures paint a thousand words. Always have more than one photo of the item you are selling. You have the usual façade photo, but don’t forget the other angles, interiors, shots taken with the product in actual use. If you’re a beginner in eBay selling, you can even get free photo hosts like Photobucket or TinyPic to host your images.

Comments

[Pat]

I appreciate your clever ideas and selling tips here. More power!

[Supra Vaider]

It's not a day when you lounge around doing nothing. It's when you've had everything to do, and you've done it.