While there is definitely an advantage to playing the seasons and it’s ever-increasing sale peaks, you will lose out if you focus only on products that are seasonal. For instance, if you focus on Christmas decorations as your niche, you will definitely make good money from the months of October to December, but you’re sales will be dead for 9 months.
There is a big difference between having downtime, which you can use to manage inventory, and having limited time to sell. You can either switch it up or go with a more general item that has peaks and valleys in sales but are in consistent demand year-round.
In our earlier example of selling Christmas decorations, a better approach would be to sell holiday decorations. For late December to early January, focus on New Year items. As January draws to a close and before mid-February hits, go with hearts and roses for Valentine’s day. You get the drift here?
Another good approach would be to go with a niche that is affected by seasonality in a good way such as the apparel industry. Here, you can change up your inventory almost quarterly to go with the different spring, summer, fall and winter wear. You can never go wrong if you stay on top of the seasonal demand for different types of clothing while having your usual stock of general all-weather, all-season items like jeans or t-shirts.
The changing seasons and the holidays can help you keep your inventory fresh. Even if there isn’t much change in the demand for the types of products within your niche, you could always use the different seasons and holidays as a way to repackage or redesign the way you sell, for instance with sales and promotions you run.
Happy selling!
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