If the products you sell in your online store come from drop shippers, you have the widest possible area of coverage. This means that even if you are based in California, for example, you can have buyers as far away as New York or Alaska or Hawaii.
If, on the other hand, you sell goods that you make yourself, or which come from local suppliers, then your area of coverage will necessarily be smaller.
Going back to the California example, you will probably have to limit yourself to the Golden State alone, or just the northern or southern part. This is especially true if your products can spoil after a few weeks or even days.
There are advantages and disadvantages of having a limited area to cover. The main advantage is that your service can be more personalized. You can have plenty of customers who are within driving distance from your place. If you opt to deliver the sold goods yourself, the close contact can mean plenty of repeat business. Meeting your customers face-to-face can result in their becoming regulars.
The disadvantage will of course be your lower gross sales. Starting small is therefore your easier path to growth. This is the ideal path if your online store is only a small source of income for you, rather than a primary one. Great, if you’re a retiree or have physical limitations, but not exactly ideal if you set lofty goals for yourself.
Whatever you choose – wide area versus limited area of coverage – your online store can take easily take the place of the regular nine-to-five job and its fixed income.
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