Selling on Facebook: Realistic Expectations

Much has been said on how Facebook is a must for online merchants that a lot of sellers forget to question the actual effectiveness of the social media giant for e-commerce merchants. According to smaller merchants and some vendors, here are some of the realities that you should expect to encounter if you plan to sell products and services via Facebook:

Sales through Facebook can be lower compared to other selling mediums

It is true that there are many ways to sell on Facebook, but the actual sales generated may not be as high compared to sales generated through eBay and other selling platforms. Product exposure is great, yes, but actual sales may not be so impressive. This being the case, it is wise to use other selling channels along with your Facebook store. A reason behind this is that a lot of people are not that accustomed to buying and selling stuff on Facebook and rely mostly on Amazon or eBay.

Merchandising can be limited

Merchandising within the social network can be quite tricky even though traditional types of online merchandising such as affiliate marketing and promo codes can work here. Merchants depend on analytics tools to monitor their sales effectively, and such tools are not that numerous on Facebook just yet. Most probably, you will have to use them along with more prominent analytics tools such as Google’s.

Having Facebook as a gatekeeper between you and your customers can reap lots of benefits

While some may have their reservations regarding the middle-man capabilities of Facebook, it can’t be denied that having Facebook as the gatekeer does have lots of primary benefits. These include traffic generated to your website and the ability to deal with customers in real-time.

Comments

[Adie Andrews]

Without any doubts facebook is the most powerful tool when it comes to traffic but wasn't that powerful when I tried to use it as a sale channel for my website http://www.rentholidayapartmentlondon.co.uk