Make a community among your customers
If there is one thing that traditional stores do very well, it’s creating a sense of community among its buyers. Most online stores would not measure up when it comes to this, but you must do what you can to make your store as friendly and accessible to customers. Maximize your Facebook page and use it to provide info that is important to your community. You can post local news to create a sense of intimacy with customers. Do whatever you can to make give your page the feel of a community portal.
Choose your content well
Users are surrounded by lots of feeds everyday and if your posts are not catchy enough, they wouldn’t even bother reading what you have to say. So aside from store-related posts, add ones that are entertaining and amusing. This will make your page memorable to users.
Make use of the Like function
The more Likes you garner, the more likely your page will appear on the news feeds of your potential customers.
Promote your page through your physical store
Grab the chance to let your buyers know that you already have a Facebook page. Tell them all about it when they visit your physical store. Entice them to add your store in their list by creating incentives that they will benefit from.
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