Shopster's Dropshippers, eCommerce, and Selling Online Blog

Getting referrals

All good salesmen follow the sound strategy of getting referrals from all of their satisfied customers. This makes perfect sense. A happy client is a good source of other possible clients, mostly people like himself or herself.

There’s no reason why this strategy cannot be applied for your online store, with slight adjustments.

Let’s say that your online store sells coffee and tea from all parts of the globe. You have a number of customers who order from you regularly. These coffee or tea lovers are almost certain to have friends and relatives who share their passion.

If you could get a list of these friends and relatives, you almost certainly assure yourself of future customers. And why not? You can drop the name of your satisfied client whom the possible client knows. They may or may not check if you are indeed who you say you are a reliable supplier of their favorite hot beverage.

If they bother to check, they can expect to hear from your customer what a dependable online store you have. If not, the fact that you are offering them something that they like is reason enough to try out your store.

No matter what product or service you offer, this method of getting referrals has been proven effective. These referrals in return, give you their own referrals. This is because this new client may know people that the original client does not know as well, if at all.

If you can apply this system of getting referrals, your online store will steadily expand for sure.

 

 

Two terrific selling opportunities

Sometime in the next couple of weeks, there is a great opportunity for online stores that sell consumer goods.

The Chinese New Year, also known as the Lunar New Year, is coming up. And a few weeks later, it will be Valentine’s Day.

You don’t have to be Chinese to celebrate the Chinese New Year. It’s their Year of the Water Dragon, by the way, and it is said to be a good year for business. Make it so!

The Chinese holiday is a lot like the New Year’s Eve that we’re all familiar with. There will be parties and fireworks. The great thing is that even non-Chinese have been slowly getting into the act. It’s become a time for gift giving, as well.

Again, you don’t have to be Chinese to take part in the celebrations. Just spruce up your online store with red and gold decor. Those are the lucky Chinese colors, just like red and green are the traditional Christmas colors.

Think of it this way. You don’t have to be a Christian to celebrate Christmas. Heck, even Jews and Muslims greet their Christian and non-Christian friends on Dec. 24 and 25. You just go with the flow. And if you’re a businessman, then you take advantage of the season to sell more of your fine products to the general public.

Also, everyone knows that China is now the second largest economy in the world. Communist China doesn’t exist anymore. The Chinese all over the world are amassing greater and greater disposable income. So go sell them your stuff!

Then comes the day of lovers. Good thing that red is also the color best associated with Valentine’s Day. So it should be a simple matter of tweaking your online store that was decorated red and gold for the Chinese New Year. Remove the gold, put some hearts, and voila! You now have a festive online store ready to sell gift items to all the lovers out there.

That means everyone, people. Valentine’s Day is not just for single men and women. It’s for everyone who loves, and that means us.

Having a Valentine’s Day theme, even if what your online store sells is not a traditional V-Day gift can’t do you any harm. In fact, it will probably do you and your store a world of good.

Say you sell car accessories. You’d think that tires and car seat covers and all that car stuff isn’t gift-worthy, right?

Wrong. Since guys love their cars, it is all up to you and your store to sell the ladies the idea of giving their men things for their car on Feb. 14. A woman who gives her man a new set of car tires will have one happy boyfriend on this day of lovers, especially if the tires on his car have lost their tread.

Be imaginative, be creative. There’s no reason why you cannot give a Valentine’s theme for your store, no matter what products or services you sell.

So Happy Selling!

Happy Valentine’s Day!

And as the Chinese say on their new year, Kung Hei Fat Choy!